Zack Jones, small town artist and community organizer, shows how small town events can drive revitalization efforts alongside the arts and business community.
Zack Jones is an artist turned event organizer in Malvern, Iowa. Malvern is a small town in southwest Iowa that puts on a variety of events that bring people to the town from surrounding cities.
In this episode, we talk to Zack and have him share some of the reasons he thinks events are important for rural small towns. He also shares his experience as an artist making events happen to promote his work and the work of other artists.
Strategies for Exceeding Attendees’ Expectations With Small Town Events
Zack Jones shares that hosting successful events in small towns requires creativity and a willingness to go above and beyond attendees’ expectations. One key strategy he has found effective is to combine different elements, such as art and music, to create a unique environment that draws people in.
According to Zack, exceeding attendees’ expectations is essential for creating a memorable event. This can be achieved by providing not just great entertainment but also interactive experiences, like art installations or other activities. It’s important to strive for a balance between familiar and new elements, so attendees feel both comfortable and excited.
Word-of-mouth is an important tool for promoting events in small towns, and Zack relies heavily on it. By consistently delivering high-quality events, he has built a loyal following that helps spread the word to others in the community. However, he also acknowledges that there can be unpredictable attendance in small towns, so it’s important to be prepared for both large and small crowds.
Overall, successful event planning in small towns requires a combination of creativity, innovation, and community-building. By following these strategies and continuing to push the boundaries of what’s possible, organizers can create memorable events that exceed attendees’ expectations and keep them coming back for more.
What is The Event Promoter Podcast?
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.
Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.