We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.
Here’s how to create that “can’t-miss” feeling without maxing out your credit cards.
Our 2025 Event Promotion Trends Report reveals a dramatic shift in AI adoption for event marketing, with the percentage of event organizers not using artificial intelligence dropping from 50% in 2024 to just 25% in 2025, indicating that AI has rapidly moved from an experimental tool to a mainstream resource for event promotion within just one year.
Our data shows that events consistently outperform traditional promotions across metrics that matter: attendance, revenue, customer acquisition, and loyalty. Here’s how.
24 proven restaurant event ideas to boost traffic and revenue through cocktail classes, trivia nights, fitness events, holiday menus, and more unique promotions. Engage patrons year-round!
