Our 2025 Event Promotion Trends Report reveals a dramatic shift in AI adoption for event marketing, with the percentage of event organizers not using artificial intelligence dropping from 50% in 2024 to just 25% in 2025, indicating that AI has rapidly moved from an experimental tool to a mainstream resource for event promotion within just one year.
Check out the full report here: 2025 Event Promotion Trends Report
The most common use cases for AI in event marketing are:
- Content creation and copywriting – This is by far the most prevalent use, with respondents frequently mentioning using AI (particularly ChatGPT) to:
- Write and improve event descriptions
- Create social media posts across different platforms
- Generate email marketing content
- Repurpose content across different channels (social posts, emails, announcements)
- Improve grammar and edit existing content
- Visual content generation – Several respondents mention using AI for:
- Creating or enhancing event posters and flyers
- Generating promotional art
- Supporting graphic design tasks
- Marketing strategy – A smaller but emerging use case involves:
- Getting ideas for marketing approaches
- Analyzing marketing data
- Creating ads and promotional copy
- Video content – A few respondents mention AI applications for:
- Video editing and creation
- Creating clips from longer content
Most organizations appear to be using general-purpose AI tools like ChatGPT rather than specialized event marketing AI solutions, suggesting that the industry is still in the early stages of AI adoption, focusing primarily on time-saving content creation rather than more advanced applications like personalization, predictive analytics, or automated campaign optimization.
A few of the more unique AI use cases for event marketing stand out:
- Custom GPT for data analysis – One respondent mentioned using a “Custom GPT to analyze data, creating ads and promo copy” which suggests a more sophisticated approach beyond basic content creation.
- Run-of-show creation – A respondent is using AI for “mostly for run-of-show creation and content generation,” indicating AI is helping orchestrate the actual event flow and timing.
- On-stage announcements – One venue is using ChatGPT to help craft “on stage announcements,” showing AI’s extension into the live event experience itself.
- Art for album covers – Beyond just marketing materials, one respondent is using AI for “art and video work for promo material, album art, flyer art,” bringing AI into the creative product itself.
- Cross-channel content repurposing – More sophisticated than simple creation, one organization mentions “Using ChatGPT to help repurpose copy across different channels – social posts, eblasts, on stage announcements, etc.” showing a strategic approach to content consistency.
- Built-in platform tools – One respondent mentions “using ai tools in platform to support content creation” alongside standalone tools, suggesting they’re working with marketing platforms that now have integrated AI capabilities.
These examples highlight how some event marketers are moving beyond basic text generation toward more specialized and strategic applications of AI.
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