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In this episode, we sit down with Alaina Leigh from Event Vesta, who has accumulated millions of views on TikTok in just a couple of years.
Alaina shares her invaluable insights into the TikTok algorithm, creative strategies, and tools like Creator Search Insights that help event organizers make the most of the platform.
Whether you’re looking to boost your brand’s engagement or curious about the latest trends and techniques, this episode is packed with actionable tips to elevate your TikTok game.
Don’t miss out on these expert strategies to enhance your event marketing efforts!
Lessons from Millions of Views on TikTok with Alaina Leigh from Event Vesta | Event Promoter Podcast Full Video
TikTok has emerged as a powerhouse platform, especially for event promotion and event marketing. With its dynamic and highly engaging format, TikTok offers event organizers unparalleled opportunities to reach and captivate audiences.
In this episode of the Event Promoter Podcast, we spoke with Alaina Leigh from the Event Vesta team, who has amassed millions of views on TikTok in just a couple of years.
Here are some key takeaways from our conversation that can help you leverage TikTok for your event promotion efforts.
Understanding TikTok’s Algorithm
Alaina deep dives into the TikTok algorithm. She highlighted the importance of staying updated with the platform’s changes, noting that what works today might be different in just six months.
As of July 2024, Alaina emphasized the significance of meme culture and creativity in driving engagement.
For event organizers, this means creating relatable and fun content that resonates with viewers and encourages them to share.
Creative Strategies for Engagement
Alaina shared several creative strategies that have proven effective on TikTok.
She stressed the value of incorporating meme culture into event promotion videos, making them more relatable and shareable.
For example, using humorous and memorable scenarios can significantly increase engagement. She cited examples of organizations using memes creatively, such as a humorous video featuring someone falling and tying it to a promotional message.
Leveraging TikTok’s Tools
A key point Alaina made was the importance of using TikTok’s built-in tools to boost your content’s reach.
She mentioned TikTok’s Creator Search Insights, a powerful tool that allows users to analyze keywords, see how audiences find their videos, and identify content gaps.
This tool helps event organizers tailor their content strategy to meet audience demands and optimize engagement.
Balancing Creation and Consumption
For event marketers worried about the time investment in TikTok, Alaina offered valuable advice on balancing content creation with consumption.
She recommended being a “conscious consumer”—spending more time creating than consuming, but also using tools like Creator Search Insights to research trends and successful content without spending hours scrolling through the platform.
The Power of Engagement
Engagement, according to Alaina, is more valuable than follower count on TikTok.
She highlighted the importance of interacting with your audience through comments, shares, and responses. Encouraging viewers to engage with your content by asking questions or prompting them to tag friends can create a more interactive and loyal audience.
Experimenting with Formats
TikTok’s flexibility with various content formats—videos, images, carousels—provides ample opportunities for experimentation.
Alaina discussed how different formats perform in different markets, sharing that while carousel pictures work well in Dallas, video formats are more successful in Denver.
This insight underscores the need for event organizers to test and adapt their content strategies based on audience preferences and seasonal trends.
Staying Updated with Trends
Finally, Alaina emphasized the necessity of staying updated with TikTok trends and features. Following TikTok’s own updates and engaging with the community can provide real-time insights into what’s working.
This approach ensures that your event promotion strategies remain relevant and effective.
Conclusion
TikTok presents a unique and powerful platform for event promotion and event marketing. By understanding its algorithm, leveraging creative strategies, using built-in tools, balancing creation and consumption, focusing on engagement, experimenting with formats, and staying updated with trends, event organizers can significantly enhance their promotional efforts.
You can catch the full episode on our YouTube channel or your favorite podcast platform.
Check out some of our other podcasts and resources for event promoters below.
