2025 Event Promotion Trends Report
We’re back with our 2025 Event Promotion Trends Report, where we take a data-backed deep dive into the world event marketing.
Building on our comprehensive research from previous years, this edition sees significant shifts in how successful event promoters are adapting to an increasingly competitive landscape.
Drawing from data on 60,000+ events marketed through our Vesta platform and insights from hundreds of event promotion customers, we’ve uncovered compelling trends that will shape your marketing strategy in the coming year:
- Channel Expansion Explosion: Event promoters have nearly doubled their marketing channels since 2022, with the average now investing in 9.5 channels in 2024.
- Digital-Community Balance: Top event marketing investment priorities for 2025 reflect a strategic equilibrium between digital advertising and authentic community connections.
- AI Adoption Surge: AI use in event marketing has dramatically increased, with those not using AI dropping from 50% to just 25% in a single year.
- Increasing Market Competition: Only 12.5% of promoters now see room for market expansion, down from a third in 2023, signaling a maturing industry.
- Attendance Rebound: Over half of event organizers report increased attendance in 2025, reaching the strongest performance in our three-year tracking period.
- Event Title Strategy Impact: Our analysis of top-performing events reveals clear patterns in successful event naming, with brand recognition, value communication, and interactive experiences significantly outperforming generic titles.
The report also includes practical insights on what’s working best in automation for events, social media platform mix, and the most effective channels for ticket sales and ROI.
Whether you’re a seasoned event promoter or new to the field, this report provides actionable data to help you navigate the evolving landscape and make strategic decisions for your 2025 event promotion strategy.
Key Takeaways This Year
If you missed it, you can now read 2023’s full report over here and 2024’s full report here.
It was a really exciting year for us with using our own data. We surpassed 60,000 events promoted over the year. So much data that it broke the program we usually use to analyze it.
We also talked to 30+ professional event marketers and event organizers to compare what marketing channels events are using, how AI is being used for event marketing, and how they’re feeling about competition in the events industry.
Some of the key takeaways from this report include:
- Channel Expansion: Event promoters nearly doubled their marketing channels from 4.79 (2022) to 9.5 (2024)
- 2025 Investment Priorities: Online paid advertising, organic social media, community engagement, email marketing, and local partnerships
- Declining Channels: Traditional advertising and print materials seeing reduced investment
- Social Media Mix: Instagram and Facebook dominate; promoters typically maintain 3-5 platforms
- Highest ROI Channels: Email marketing, organic social media, and local business partnerships
- Market Competitiveness: Significant increase in market saturation (only 12.5% see room for new events)
- Attendance Trends: Positive growth with 53.1% reporting increased attendance in 2025
- AI Adoption: Dramatic increase with AI non-usage dropping from 50% to 25% in one year
- Event Title Effectiveness: Artist-only titles underperform (only 1% of top performers). Brand recognition crucial (60% of top performers feature recognizable brands).
- Event Structure Success: Extended-run events outperform one-time occurrences. Series events build momentum and recognition over time. Interactive experiences generate more engagement than passive events.
We’ll be doing some deep dives into these findings throughout the year. Stay tuned to our Vesta for Promoters YouTube channel and Event Vesta LinkedIn page for updates!
2025 Event Promotion Trends Report