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Event Vesta Co-Founder, Andrew Prystai, joins us to talk about the overview of our 2024 Event Promotion Trends Report.
Full Podcast Interview with Andrew Prystai on the Overview of 2024 Event Promotion Trends Report
Full Event Promotion Trends Report here.
In this episode of the Event Promoter Podcast, Craig Heron and Andrew Prystai discuss the findings from Event Vesta’s 2024 Event Trends Promotion Report. The conversation highlights key trends identified in the report, gathered from a broad range of event organizers across the U.S., encompassing over 30,000 events. They categorize the insights into three main areas:
- Revenue and Ticketing: Addressing the challenge of rising costs due to inflation and exploring alternative revenue streams and operational changes for sustainability without significantly increasing ticket prices.
- Marketing Channels: Identifying effective marketing channels and the trend of event organizers diversifying their marketing efforts beyond traditional methods like email and social media.
- AI and Automation: Discussing the increasing use of AI and automation tools to enhance marketing efficiency and effectiveness, particularly in content creation, email personalization, and operational tasks.
Craig and Andrew also emphasize the importance of sustainability in event organizing and tease future episodes that will dive deeper into specific topics like automation and AI in event promotion. The episode encourages listeners to check out the full report on their website and to suggest future podcast topics.
Check out some of our other podcasts and resources for event promoters below.
