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In this episode we take a a dive into what low-lift events bars and restaurants can use to increase customer loyalty and repeat spending.
Mentioned resources:
31 Social Media Post Examples To Promote An Event
24 Proven Restaurant Event Ideas
Bar and Restaurant Event Marketing Ideas To Increase Repeat Customers | Event Promoter Podcast Full Video
Why Events Are the Secret Sauce for Bars and Restaurants
Events might seem intimidating at first, but they don’t have to be complicated. Here’s why they’re such a powerful tool for your business:
- Built-in Advantage: As a bar or restaurant owner, you already have a physical location—a significant hurdle cleared for event hosting.
- Minimal Staff Impact: Contrary to popular belief, you don’t need a large additional staff to run successful events.
- Marketing Goldmine: Events open up new marketing channels and opportunities without forcing you to discount your products.
- Scarcity Factor: The one-time nature of events creates a sense of urgency and excitement.
- Multiple Touchpoints: Events give you numerous reasons to engage with your audience before, during, and after the event.
- Access to Event-Specific Marketing: Unlock marketing channels like local event calendars and specialized newsletters.
Low-Lift Event Ideas to Get You Started
Ready to dip your toes into the event world? Here are some easy-to-implement ideas:
- Themed Nights: Transform your regular Monday into a special grill night with a DJ.
- Music Bingo: Partner with a local DJ to host an interactive music-themed game night.
- Trivia Nights: A classic crowd-pleaser that’s easy to set up and run.
- Sunday Brunch with Live Music: Combine great food with ambient tunes for a winning combination.
- Specialty Drink Tastings: Showcase your bartenders’ creativity with unique drink mixes.
Tips for Success
- Promote, Promote, Promote: Don’t rely solely on word-of-mouth. Leverage your existing marketing channels and explore new ones.
- Consistency is Key: Consider making your events recurring to build loyalty and create a local tradition.
- Start Small and Scale: Begin with simpler events and gradually add more elements as you gain experience.
- Engage Your Staff: Get your team excited about events—their enthusiasm will be contagious!
- Track Your Success: Keep an eye on your numbers to see which events drive the most revenue and repeat customers.
Conclusion
Events are a powerful marketing channel that can transform your bar or restaurant’s business. By creating unique experiences, you’ll not only attract new customers but also build a loyal community around your brand.
Ready to take your bar or restaurant to the next level with events? Check out Eventvesta’s tools and resources to help you promote your events across 203 markets. And don’t forget to tune in to the Event Promoter Podcast for more tips and insights on event marketing!
Remember, the key to success is getting started. Pick an event idea, set a date, and start promoting. Your customers (and your bottom line) will thank you!
You can catch the full episode on our YouTube channel or your favorite podcast platform.
Check out some of our other podcasts and resources for event promoters below.
