EVENT MARKETING 101

Learn the basics of event marketing to improve your skills as an event promoter and attract more happy attendees to your event.

Stay in the loop.

Join our newsletter to get our insights before anyone else.

OTHER RESOURCES

Illustration of Event Marketing Tools Being Used By Event Promoters
WP

SEO Keyword Research for Events

Keyword research for events is an important process for your event SEO. It helps you find relevant search terms for events.

Illustration of Event Organizers Trying to Manage Productivity Tools for Events
Productivity

Software Tools for Events: Comprehensive Guide For All Stages

Whether you’re a concert promoter, events manager at a brewery, or owner of a yoga studio putting on events; you know that organizing and promoting events can be hugely time consuming. You need to carefully consider and use the best software tools for events you use. These tools, along with

event attendee with glass of wine and a calendar and an event planner on a computer
Event Marketing 101

How to Get Repeat Attendees to Your Event​

Getting new attendees to hear about your events can be hard. That is why it can be so valuable to foster repeat attendees to grow your events. So, how to get repeat attendees to your event.

A young woman in a light blue blouse sits at a desk, holding a pen and looking at a computer screen displaying data charts. She has a tablet in front of her and appears focused. The image has a banner at the top with the text "2025 Event Promotion Trends Report" and the "Vesta" logo.
Event Ideas

Use Cases for AI in Event Marketing for 2025

Our 2025 Event Promotion Trends Report reveals a dramatic shift in AI adoption for event marketing, with the percentage of event organizers not using artificial intelligence dropping from 50% in 2024 to just 25% in 2025, indicating that AI has rapidly moved from an experimental tool to a mainstream resource for event promotion within just one year.

Event Image Blog Illustration

Best Image Sizes and Guidelines for Event Images

The internet is now more visual than ever. Your future event attendees are seeing your image first, making a good event image an essential part of promoting. Here are some tips on making a great event image.

Search