EVENT MARKETING 101
Learn the basics of event marketing to improve your skills as an event promoter and attract more happy attendees to your event.
Is Your Event Listing Costing You Ticket Sales? Find Out With Our Free Event Listing Grader
After analyzing over 100,000 event listings and tracking click-throughs and ticket sales on many of those listings, we’ve identified the patterns that separate high-performing listings from ones that fall flat.
Press Release Examples for Events (With Real-World Samples and How to Write Your Own)
Dozens of press release examples for events and how to make your press releases as compelling as possible, which, by extension, makes your pitches stronger too.
Free AI Press Release Analyzer: Get Press Release Feedback Instantly
Vesta’s Press Release Analyzer offers a straightforward evaluation tool that simulates how different roles within the media industry would interpret and utilize your press release.
Stay in the loop.
Join our newsletter to get our insights before anyone else.
OTHER RESOURCES
How to Nail the Announce Plan for Concerts & Festivals: A Step-by-Step Guide
In this guide, Aaron Owens, with 1000s of concerts and festivals under his belt, breaks down exactly how to execute an announce plan that maximizes ticket sales and ensures your event gains momentum from day one.
SEO Keyword Research for Events
Keyword research for events is an important process for your event SEO. It helps you find relevant search terms for events.
Overview of 2024 Event Promotion Trends Report with Andrew Prystai [Podcast]
Event Vesta Co-Founder, Andrew Prystai, joins us to talk about the overview of our 2024 Event Promotion Trends Report.
The Ultimate Guide to Event Sponsors: How to Sell Sponsorships for Your Event or Venue
Looking to sell sponsorships for your event or venue? This ultimate guide covers everything you need to know, including how to research potential sponsors, create a compelling proposal, negotiate a deal, and measure the success of the sponsorship. Get tips and insights from event experts and learn how to maximize the value of sponsorship for both parties.
2023 Event Promotions Trends: Insights from 22,000+ Event Promotions
Vesta presents our annual report on the state of the event promotion industry. What are the trends in event promotion? What events perform the best for a bar and restaurant? We answer many questions like these.
[Free Template] Event Promotion Checklist
We created this Event Promotion Checklist Template that you can copy for free to consistently promote your event. It may even give you some event promotion ideas you haven’t thought of yet.
Event Organizer vs Event Promoter: What’s the Difference?
Confused about the difference between an event organizer vs event promoter? We’ll clarify the roles and responsibilities of these professionals and how they work together to plan successful events.
How Political Spending Impacts Advertising: Tips for Event Promoters [Podcast]
Explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.
What makes an event… an event?
In this post we’re going to explore some of the common ways to turn a promotion into an event.
Exploring Dynamic Event Industry Careers: Beyond the Basics
Explore exciting career paths in the event industry beyond event planning. Learn about roles in marketing, venue management, AV production, catering, and technology.
How to Make Your Event Feel BIGGER (Without Breaking the Bank)
Here’s how to create that “can’t-miss” feeling without maxing out your credit cards.
Raise a Glass to Success: Unleashing the Power of Promotion for Your Brewery Events
Hosting events provides a unique opportunity for breweries to showcase their products, create lasting memories with customers, and build brand loyalty. However, without effective promotion, even the most exciting event will go unnoticed by potential attendees.