EVENT MARKETING 101
Learn the basics of event marketing to improve your skills as an event promoter and attract more happy attendees to your event.
How Events Get Into Google Events Module
The Google Events Module pulls event listings directly from websites and apps that the events are listed on. This is how it works and how we get events their best chance of getting to the top.
Event Organizer vs Event Promoter: What’s the Difference?
Confused about the difference between an event organizer vs event promoter? We’ll clarify the roles and responsibilities of these professionals and how they work together to plan successful events.
What can be considered an event?
In this post we’re going to explore some of the common ways to turn a promotion into an event.
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OTHER RESOURCES
[Free Template] Event Promotion Checklist
We created this Event Promotion Checklist Template that you can copy for free to consistently promote your event. It may even give you some event promotion ideas you haven’t thought of yet.
Digital Event Marketing Guide [Free Resource]
With waves of COVID creating our “new normal”, events and business as we know it have changed. To help with the adjustment we created this guide covering how to promote in this new environment and help your digital events stand out from the crowd!
Best Image Sizes and Guidelines for Event Images
The internet is now more visual than ever. Your future event attendees are seeing your image first, making a good event image an essential part of promoting. Here are some tips on making a great event image.
How Can Non-Profits Use Google Ads Grant for Free Event Promotion
How Can Non-Profits Use Google Ads Grant for Free Event Promotion. Any 501c3 is eligible. Learn more.
What types of events perform well around Thanksgiving?
With over 21,000 events promoted through Vesta, lets take a look at what type of events do well around Thanksgiving.
What can be considered an event?
In this post we’re going to explore some of the common ways to turn a promotion into an event.
[Free Template] Concert Promotion Checklist for Tours
Whether you’re a tour manager or independent musician, the logistics of promoting multiple back-to-back shows over a period of months can be daunting.
Stay organized and find some new promotion ideas with this free show promotion checklist for local venues.
How & Why to Track Registrations for an Event
Tracking registrations for an event can help you remind attendees when the event is close, report to sponsors about attendance, and set expectations for vendors. Here is how to track registrations for an event.
2023 Event Promotions Trends: Insights from 22,000+ Event Promotions
Vesta presents our annual report on the state of the event promotion industry. What are the trends in event promotion? What events perform the best for a bar and restaurant? We answer many questions like these.
Data on Hosting Halloween Themed Events
We have promoted over 20,000 events and dug into some of that data to see if there were any trends around Halloween themed events.
Creating Engaging Sporting Events [Podcast]
How do you create engaging sporting events? Lindsay Toussant Brown from the Omaha Sports Commission has built a career specializing in creating unique sports events.
[Free Template] Show Promotion Checklist for Local Venues
Local shows can bring a steady crowd to a bar or venue, but promoting shows can be a daunting task for a busy manager.
Stay organized and find some new promotion ideas with this free show promotion checklist for local venues.