EVENT MARKETING 101
Learn the basics of event marketing to improve your skills as an event promoter and attract more happy attendees to your event.
Is Your Event Listing Costing You Ticket Sales? Find Out With Our Free Event Listing Grader
After analyzing over 100,000 event listings and tracking click-throughs and ticket sales on many of those listings, we’ve identified the patterns that separate high-performing listings from ones that fall flat.
Press Release Examples for Events (With Real-World Samples and How to Write Your Own)
Dozens of press release examples for events and how to make your press releases as compelling as possible, which, by extension, makes your pitches stronger too.
Free AI Press Release Analyzer: Get Press Release Feedback Instantly
Vesta’s Press Release Analyzer offers a straightforward evaluation tool that simulates how different roles within the media industry would interpret and utilize your press release.
Stay in the loop.
Join our newsletter to get our insights before anyone else.
OTHER RESOURCES
What Makes Event Titles Click: Data-Backed Strategies for 2025
Data-backed tips for creating compelling event titles that go beyond a name for an event.
Best Practices for Effective Event Marketing Emails
In this part of our Event Marketing 101 series, we dive into how to craft an effective email campaign for your events with examples and best practices.
Free AI Press Release Analyzer: Get Press Release Feedback Instantly
Vesta’s Press Release Analyzer offers a straightforward evaluation tool that simulates how different roles within the media industry would interpret and utilize your press release.
13 Innovative Music Venue Event Ideas to Elevate the Experience
Discover 13 creative music venue event ideas beyond bands, including silent disco parties, karaoke nights, DJ battles, and more. Plan your next hit event now.
2025 Event Promotion Trends Report: Trying To Keep Up
What are professional event promoters and event organizers doing differently in 2025? How is AI effecting events? How do they use automation for event marketing?
Big Food Festival Promotion With a Small Team [Podcast]
Learn about managing marketing for a big festival promotion with a small team. Also some insights into using technology to promote events efficiently and a game-changing influencer marketing strategy for events.
Creating Engaging Sporting Events [Podcast]
How do you create engaging sporting events? Lindsay Toussant Brown from the Omaha Sports Commission has built a career specializing in creating unique sports events.
24 Proven Restaurant Event Ideas to Bring in More Customers
24 proven restaurant event ideas to boost traffic and revenue through cocktail classes, trivia nights, fitness events, holiday menus, and more unique promotions. Engage patrons year-round!
Get Inspired! 118 Event Promotion Ideas to Attract More Attendees
Finding new event promotion ideas can spark your imagination. Sometimes all it takes is the right idea, put into action, to turn your event marketing into a success.
Show Marketing Guide: 7 Essential Promotion Tips for Independent Musicians [Podcast]
Dive deep into actionable show marketing strategies with Maggie Adams, Marketing Manager at Nashville’s Basement East.
25 Proven Winery Event Ideas to Create and Engage Loyal Customers
Discover 25 proven winery event ideas to boost brand awareness, community, and sales. From wine tastings to yoga classes, there’s something for everyone!
Digital Event Marketing Guide [Free Resource]
With waves of COVID creating our “new normal”, events and business as we know it have changed. To help with the adjustment we created this guide covering how to promote in this new environment and help your digital events stand out from the crowd!