EVENT MARKETING 101

Learn the basics of event marketing to improve your skills as an event promoter and attract more happy attendees to your event.

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Music Venue Planning Illustration
for venues

Taking Over A Music Venue. What Now?​

In this conversation, we talk to a music venue owner about the most important things to focus on and the common issues that can arise when running a small music venue.

Festival Marketing with a Small Team, Kristen Lau-Grover Director of Marketing and PR Podcast Thumbnail
Festivals

Big Food Festival Promotion With a Small Team [Podcast]

Learn about managing marketing for a big festival promotion with a small team. Also some insights into using technology to promote events efficiently and a game-changing influencer marketing strategy for events.

Local Community Event Calendars Illustration for Vesta Blog Post
Event Marketing 101

What Are Local Community Event Calendars

Reach high-intent event seekers, increase your events’ SEO, and gain valuable brand awareness by leveraging local community event calendars in your event promotion.

Man looking at list on a screen blog illustration
Event Marketing 101

How & Why to Track Registrations for an Event

Tracking registrations for an event can help you remind attendees when the event is close, report to sponsors about attendance, and set expectations for vendors. Here is how to track registrations for an event.

How Small Businesses Can Create Inclusive "Third Spaces" for Community Events
WP

How Small Businesses Can Create Inclusive “Third Spaces” for Community Events [Podcast]

The concept of a “third space” – a place beyond home and work where people can truly be themselves – is becoming increasingly important in our communities. As highlighted in a recent conversation with Emily Autenrieth, founder of A Seat at the Table Books in Sacramento, small businesses are uniquely positioned to provide these vital community spaces through thoughtful event programming.

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