EVENT MARKETING 101

Learn the basics of event marketing to improve your skills as an event promoter and attract more happy attendees to your event.

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A young woman in a light blue blouse sits at a desk, holding a pen and looking at a computer screen displaying data charts. She has a tablet in front of her and appears focused. The image has a banner at the top with the text "2025 Event Promotion Trends Report" and the "Vesta" logo.
Event Ideas

Use Cases for AI in Event Marketing for 2025

Our 2025 Event Promotion Trends Report reveals a dramatic shift in AI adoption for event marketing, with the percentage of event organizers not using artificial intelligence dropping from 50% in 2024 to just 25% in 2025, indicating that AI has rapidly moved from an experimental tool to a mainstream resource for event promotion within just one year.

How Small Businesses Can Create Inclusive "Third Spaces" for Community Events
WP

How Small Businesses Can Create Inclusive “Third Spaces” for Community Events [Podcast]

The concept of a “third space” – a place beyond home and work where people can truly be themselves – is becoming increasingly important in our communities. As highlighted in a recent conversation with Emily Autenrieth, founder of A Seat at the Table Books in Sacramento, small businesses are uniquely positioned to provide these vital community spaces through thoughtful event programming.

Music Promotion Illustration
for venues

[Free Template] Show Promotion Checklist for Local Venues

Local shows can bring a steady crowd to a bar or venue, but promoting shows can be a daunting task for a busy manager.

Stay organized and find some new promotion ideas with this free show promotion checklist for local venues.

Event Promotion Checklist Ideas Illustration

[Free Template] Event Promotion Checklist

We created this Event Promotion Checklist Template that you can copy for free to consistently promote your event. It may even give you some event promotion ideas you haven’t thought of yet.

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